My love story with fashion was inherent. Much like osmosis, it came through my genes and went straight to my jeans. From desperately trying to mirror my mother’s panache to making sure my puppy and dolls dressed in the exact same ensembles as me, I set out as a little girl with a big dream and a creative heart to follow the path my passion had set out for me.

It was a serious case of passion for fashion that took me from playing dress up at my doll house to actually running my very own fashion house today. From materialising my vision of not only designing clothes, but also designing my dreams, simply following the orders of my heart to do what I truly love doing most – designing.

Having emerged from Bombay and schooled at Parsons School of Design in New York, the two most populated cities in the world, blending in was just never an option. I learned pretty early on that to make a difference you have to dare to be different. You must find your voice and make sure it leaves an echo everywhere you go.

An avid reader and an aspiring writer, words have always dictated the voice of my brand – both personal and professional. Literary by nature I often tend to take things quite literally hence making ‘fashion statements’ on our garments and other people’s social media feed is the very USP of our brand. It is what helped us find our sweet space in this already very flooded fashion market. Dipped in colour, edged in black, made with love and finally sprinkled with wit is how I’d best describe the world of AB.