As a brand we believe that with every garment sold a long lasting and genuine smile must be bought by us in exchange. Our school of thought runs on providing happiness and hence we focus on creating permanent happiness rather than temporary. In other words we focus highly on creating clothing that will not only feel good on the outside, but on the inside too. Clothing that comes with comfort and style yet resilience and excellency in terms of fit. 

Like the creator of mankind, we too do not indulge in repetition and recreation. Uniqueness comes above and beyond everything for us and hence mass production is not a part of this house of fashion. What we truly strive for and thrive on is making a difference by being different.

Our urge to conserve the environment and be sustainable led us to run a zero wastage embroidery program in which all our fabric scraps are collected at the end of the day to give birth to all the handmade embroidery you see on our clothing. Given the power to create we adeptly convert our wastage into wonder.

In this circle of life, as a brand we believe it is our duty and karmic responsibility to give back the love to our society. We do so by running a campaign every year with different NGOs in India to raise funds for a cause close to our hearts. Like they say, happiness is only doubled when shared.